Trade mags aren’t normally known for their liveliness, whatever line of work you’re in but Angling Trade seems a cut above the norm.
Their latest issue gratifyingly widens the ambit of the brief to consider the role of angling writers in promoting the sport and how their relationship with editors and publishers can be mutually improved (pp44 and 48). Hats off to Ben Romans for being big enough to start one of the articles by recounting a tale against himself that is one of every editor’s worst nightmares. There but for the grace of God…
“Motivated by my mistake, I talked with other writers and editors about what’s lacking in publishing relations today, and what the protocol should be—notions to help writers, editors, photographers, and publishers (new and old) get on the same page…”
Angling businesses generally, meanwhile, would do well to study Geoff Mueller’s piece on the use of social media (p32), which spells out a simple home truth:
“The formula is this: promote fun and do not over-inundate your audience with a deluge of “buy me” messaging—even when a sale is the ultimate goal…”