Posts Tagged ‘Costa’

Fishing ads of distinction

Take this to a hundred other companies in the fishing trade and they’d spit the dummy.

“Where’s the product?!”

“It doesn’t even mention fishing?!”

“What the *** are you morons on…?!”

If that’s you, allow me to offer you an alternative view of this sales pitch.

Some of us like the soft sell, just as we like being told a nice story in a world full of ugly ones. Nor do we regard “less is more” as an accidental oxymoron.

So we read this, enjoy the whimsy and may well subconsciously remember the firm responsible next time we’re in the market for eyewear.

And there are more of us than you think.

Banana Ad

SaveSave