It’s a prime example of life being unfair: you have a really good cause to promote, but jazzing it up to appeal to media and the wider audience can be sooo hard.
Congratulations, then, to those behind a Finnish campaign to highlight and help the plight of migratory fish, that will see grocery firm K Group join forces with WWF.
“K Group and WWF Finland will jointly map different parts of Finland to find obstacles in migratory fish spawning grounds and in a spirit of cooperation with local landowners, local K-retailers and volunteers make the spawning grounds once again accessible for fish. The aim is to generate more awareness of and discussion about Finland’s endangered migratory fish populations”.
All of which seems destined to meet that same wowless factor fate, until you read that the campaign slogan is ‘Kuteminen kuuluu kaikplle’, and even more exciting in its English form – ‘Mating Belongs To All’.
Now you’re talking.
I’m in no position to prognosticate on the fate of Finland’s migratory fish, but I can hazard a more qualified guess that if the campaign starts pitching Mating Belongs To All sweatshirts to the nation’s young adults, it may not lack for funding.
According to Google translate, such is the Japanese for “And as close to the water as you can get it, please…” words almost certainly heard by architect Masato Sekya, as he was briefed on this delicately-poised residential project in southern Japan.
Jutting out from the cliff face overlooking a river, the house is planned as a weekend retreat for a couple who like to fish.
“Faced with the possibility that the sharply inclined riverbank could collapse or the water could rise, the suggestion of setting a tall pillar on the shore to support the residence was deemed too dangerous.
“The building’s tubular reinforced concrete structure is installed on flat bedrock, with a concrete pillar as a fulcrum, and a mass of concrete as a counterweight.”
All undoubtedly very dramatic and a tribute to man’s creativity but given the country’s susceptibility to earthquakes, I wouldn’t be hanging around on those steps to the riverbank when mulling over my choice of nymph.
On a roll-call of supposedly hard and fast rules that stand on shaky ground, this thing about trout ceasing to co-operate in bright sunshine is due some serious review.
Just days after filing an article on a great day’s fishing beneath near-cloudless skies at Tinto Trout Fishery (see our 500th issue, out on August 16) I start reading John Gierach’s latest book, A Fly Rod of Your Own, and encounter this:
“The day was unseasonably chilly, cloudy and rainy with a leaden sky…The weather felt more like October than August and would normally have been promising for trout fishing, but Snake River cutthroats don’t care for gloomy days. They’re friskier when it’s warm and sunny…”
None of this makes the basic premise unsound, of course, but it does serve as a cautionary reminder that the only thing set in stone in flyfishing are bridge supports.
Just had some ads for salmon fishing courses sent to me.
Three days on the Tyne – in February – for 100 pennies shy of a grand, per person.
Four days on the Tweed in August, £1,399.
And then I had an email offering me a week’s five-star accommodation on the Greek island of Kos for £579. I won’t be going there for the time being, either, but it was at least nice to be back on planet Earth.
Gary McFadden is there.
Seriously, if a guy who looked like he does came out of nowhere and offered to help you with your fishing, I doubt you’d know whether to run or hand him some kind of helpline number.
Such is the danger of being swayed by image before you’ve assessed the substance behind it.
The hirsute McFadden is in fact a fishing guide of such repute on Alaska’s Kenai River that he has just been voted into America’s Fresh Water Fishing Hall of Fame.
“He’s kind of an icon. I don’t know if you’ve ever met him, but he’s kind of like the wizard, he’s like Gandalf almost,” Harpe said. “He has those qualities about him and there is something to say about that.”
He has quite way with words, too. The end-of-season river, full of trout sulkily moping around with sore mouths, is a word picture that will stay with me for the rest of the day…
Because what starts in America tends to end up in the UK.
Because people who’d rather own than share are a global pain in the phenomenon.
Because, one day, this could be my problem, too.
“The Mission of the Utah Stream Access Coalition is to promote and assist in all aspects of securing and maintaining public access to Utah’s public waters and streambeds.”
Pic of the Day – Whitetail Lake, British Columbia