‘Planned obsolescence’ – manufacturing’s guilty secret is out

What might have been a straightforward tribute to the Pflueger Medalist fly-fishing reel becomes something rather less charming when it lets this nugget slip:

“When I put on my consumer hat, I am amazed and exasperated at how some devices have a tendency to give up the ghost within days following the end of the warranty period…

“…In some respects this is a good thing. Planned obsolescence makes room for newer and better technology. Besides, how long would our economy survive if everything we made lasted forever?”

Look, pal: we’ve suspected for years that manufacturers generally think this way but some things – like the real identity of a misfit cousin’s dad – are best left unspoken.

There’s full and frank disclosure and then there’s rubbing people’s noses in it.

Besides, your logic may be flawed. Ever-improving technology means that few things last forever in reality, so that “good thing” titbit you let slip – and this is what worries us – isn’t so much an expression of the inevitable as a charter for shoddy workmanship, one that numerous third-rate manufacturers will seize upon with gusto. Especially when it comes complete with its own euphemism.

‘Planned obsolescence’? Why, it sounds almost respectable.

[Image courtesy of socialpreneur]


Pic of the Day – probably not so great if you’re on assignment anywhere near a military base.


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