Fish lodge porn and the sales pitch of the year

All right, it won’t be everyone’s cup of tea but as a lifelong subscriber to the we-can-all-dream school, I found Urban Anglers Angling Homes glossy, as flagged up at This is Fly Daily, a diverting way to pass my tea-break.

More please (although what the ‘lodge’ picture on pages 14 and 15 will do for the morale of many fishery owners this side of the Atlantic, I shudder to think) and a special mention in dispatches for whoever writes the advertising copy for Deep Water Cay (p13)…

“Home is not where you live. It is where you are understood.”

I don’t know if the people behind Deep Water Cay are specifically targeting newly-divorced anglers, but those 12 little words may well corner the market for them.

……………………………………………

Pic of the Day – Hot Creek, Owens Valley, California

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