Who knew? Anglers identified as Hooters target audience

And how deviously has the top-heavy-themed diner chain responded: with a series of camouflaged ads seemingly dedicated to the kind of manly pursuits you can talk about in front of the kids, but which contain discreet chunks of text informing you of the latest Hooters…er…’special’.

Don’t know what you’re looking so smug about, petrolheads and DIY mavens – you get your own camo ad too. Together we share the shame.

“Each promotion takes the form of a tiny sticker amid images of tires and rims, fishing equipment and power tools. What better way to prevent a jealous girlfriend from catching her man eyeing up a Hooters girl?”

Click on the image for a readable version. Because your eyesight’s probably shot to hell already…

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Pic of the Day

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