I won’t pretend it’s a riveting read, Media Pro magazine.
One for them ‘upstairs’, rather than for we words-and-pictures proles in the engine-room of the publishing industry, shall we say? Finding the word ‘brand’ in no fewer than five headlines is something of a giveaway.
But I was struck by the insert pictured left, which fell from its pages, courtesy of Schubert International.
While it’s a sickly bouquet that greets those who accept the invitation to “rub for scent”, what’s important is the breakthrough it represents.
Yup, scratch-n-sniff magazines are here (“increase the sensual appeal of your ads…” Schubert invite us) and I’m sure I don’t have to spell out the possibilities this raises for those of us at the fishing end of the newsstand.
The smoking shed.
The gutting bucket.
Why am I hearing cries of “good luck with that,” from the digital sector…?