Okuma ads – they grow up so fast…

As the ‘dancing baby‘ viral video of a few years ago revealed, a baby with adult characteristics is like a hair in your soup: it can trigger a somewhat disproportionate revulsion.

So there’ll be some who actively recoil from Okuma’s new ads.

“The idea is that the company is so good at fishing that you can call it ‘born to fish’ – the metaphor becomes a real thing when you look at the fishermen babies here…” – from Musings of a Marketer

Personally, I love ’em. Even if the little fella pictured puts me more in mind of Bridge Over the River Kwai than A River Runs Through It

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Pic of the Day

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