What have Kit-Kat and Cheerios got to do with fishing…?

Given that Nestle’s website says this:

“For a business to be successful in the long term it has to create value, not only for its shareholders but also for society. We call this Creating Shared Value. It is not philanthropy or an add-on, but a fundamental part of our business strategy”

And its chairman says this:

“The strength of Nestlé is a result of taking our relationship with society seriously, over decades”

Then, in launching his new website StopNestleWaters to counter “people in suits dedicated to turning the world’s freshwater supply into one big Nestle bottling plant”, Trout Underground‘s Tom Chandler is just being a misinformed old sourpuss, right?

Well let’s watch this space and see, shall we…? Because it’s not just an American issue.


One response to this post.

  1. It’s true I’m pretty crazy, but sadly, I’m not misinformed. Nestle’s played their somewhat questionable games in my own community, which is why I built a Nestle site instead of something more fun – like bottled water related porn or the like.


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