It’s a light I normally keep under a bushel but every so often I am compelled to ‘moonlight’ as unofficial interpreter for Big Business.
When your working day is geared towards making as much money as you can before high-tailing it to Maui with all those lovely share options the demands of commerce, it’s easy to overlook the importance of clarity and communication that we media hounds take for granted.
With passions already running high in wake of the move to use Canada’s rural splendour as an industrial toilet, for example, it would be easy, in the heat of the moment, for The Mining Association of Canada to be misconstrued when it says
“In some cases, using natural water bodies has been shown to be the most effective method to manage and mitigate environmental risk associated with mine waste and tailings materials.”
So I’m only to happy to step in at this juncture and have a stab at what I think they’re really trying to say:
“Hell, hide stuff on a lakebed and it could be years before the cracks show, by which time we’ve all taken early retirement and it’s someone else’s problem. Stick it above ground for all to see, on the other hand and we’ve got the world and his wife beating a path to our door by Friday. Can you spell ‘no-brainer’..?”
I’m a little rusty, admittedly, but I think that’s about the gist of it.