Fishing beer of the day – hell, the year – is Moose Drool.
So many questions…
How deep into a brain-storming session must marketing people be for this to seem like a great name for a product you put in your mouth?
And the colleagues who nodded sagely and called the guy who came up with it ‘inspired’: they’re just hanging him out to dry on the altar of public opinion because they hate him, right?
And just how DO you get people to wear a Moose Drool hat?
Never have I felt as distant from the American psyche as I do right now.