“Beer and moose saliva: it’s a great fit…”

Fishing beer of the day – hell, the year – is Moose Drool.

So many questions…

How deep into a brain-storming session must marketing people be for this to seem like a great name for a product you put in your mouth?

And the colleagues who nodded sagely and called the guy who came up with it ‘inspired’: they’re just hanging him out to dry on the altar of public opinion because they hate him, right?

And just how DO you get people to wear a Moose Drool hat?

Never have I felt as distant from the American psyche as I do right now.

Advertisements

One thought on ““Beer and moose saliva: it’s a great fit…”

  1. Pingback: Making consumers drool over crap « Taunted by Waters

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s