It’s a prime example of life being unfair: you have a really good cause to promote, but jazzing it up to appeal to media and the wider audience can be sooo hard.
Congratulations, then, to those behind a Finnish campaign to highlight and help the plight of migratory fish, that will see grocery firm K Group join forces with WWF.
“K Group and WWF Finland will jointly map different parts of Finland to find obstacles in migratory fish spawning grounds and in a spirit of cooperation with local landowners, local K-retailers and volunteers make the spawning grounds once again accessible for fish. The aim is to generate more awareness of and discussion about Finland’s endangered migratory fish populations”.
All of which seems destined to meet that same wowless factor fate, until you read that the campaign slogan is ‘Kuteminen kuuluu kaikplle’, and even more exciting in its English form – ‘Mating Belongs To All’.
Now you’re talking.
I’m in no position to prognosticate on the fate of Finland’s migratory fish, but I can hazard a more qualified guess that if the campaign starts pitching Mating Belongs To All sweatshirts to the nation’s young adults, it may not lack for funding.
It’s an aspect of fishing that I’d file under More Hassle than it’s Worth, personally, but I was nonetheless intrigued to read about Jordan Rodriguez’ adventures in getting 15lb of trout fillets through 1,600 miles of airspace and the attendant personnel.
‘The fish had frozen solid, so I removed the bags from the freezer and packed them into the lunch pail cooler—my new personal carry-on item’.
Were Jeremy Clarkson & Co all about angling, not automobiles, you just know this would be a challenge right up their alley. Four dead Kamchatka salmon each – heads, tails, the works – now see how far west you get before being led into an interview room by unsmiling security staff…
I recently spoke to England international and TF contributor John Horsey (left) on the mixed blessings of social media where fishing is concerned. This is a new medium for us, so forgive me if I sound like I’m taking to him while in Salisbury Cathedral. Next time I’ll book the smaller conference room…
You can listen to our conversation here (mp3 player required) and feel free to let us have your thoughts on the issue.
Ever since the fillip provided by A River Runs Through It, flyfishing has awaited its next dalliance with Hollywood.
In the aptly-named Backseat, however, I suspect it will have to settle for a supporting role, roughly on a par with that of the studio accountant.
Pictures that look like they were taken by someone not supposed to be present adorn the Daily Mail today, showing Christian Bale being put through his paces as a flyfisherman, in readiness for his role as Dick Cheney (caricatured left) one of the American triumvirate who led us into the Iraq war.
Such was the former Vice-President’s love of fishing that his Secret Service code name was ‘Angler’, although other names by which he was known outside the White House weren’t quite so complimentary. There may well be staff at the American Museum of Flyfishing still undergoing counselling after the reaction to Cheney’s invitation as guest speaker for the Museum’s fund-raising dinner in 2009.
The upcoming film is said to be about “The story of…the most powerful Vice President in history, and how his policies changed the world as we know it”
It could be that it brings us lines of the calibre of
‘In our family, there was no clear line between religion and fly fishing’
‘To him, all good things – trout as well as eternal salvation – came by grace; and grace comes by art; and art does not come easy.’
Given director and writer Adam McKay’s Tweet on presidential election night last November, however – ‘I can’t believe after W Bush and Cheney you [elected Donald Trump] America. I’m truly sickened and frightened’ – something tells me his film may have slightly bigger fish to fry.
According to Google translate, such is the Japanese for “And as close to the water as you can get it, please…” words almost certainly heard by architect Masato Sekya, as he was briefed on this delicately-poised residential project in southern Japan.
Jutting out from the cliff face overlooking a river, the house is planned as a weekend retreat for a couple who like to fish.
“Faced with the possibility that the sharply inclined riverbank could collapse or the water could rise, the suggestion of setting a tall pillar on the shore to support the residence was deemed too dangerous.
“The building’s tubular reinforced concrete structure is installed on flat bedrock, with a concrete pillar as a fulcrum, and a mass of concrete as a counterweight.”
All undoubtedly very dramatic and a tribute to man’s creativity but given the country’s susceptibility to earthquakes, I wouldn’t be hanging around on those steps to the riverbank when mulling over my choice of nymph.
A near-miss for us is a livelihood for others. Keep your glasses on, regardless: work in a bank instead.
Nice piece of journalism in the latest Southern Comfort on the Fly (page 100) even if the pictures make uncomfortable viewing, particularly when you’re in an office like this particular reader, surrounded by numerous other angling journalists, all of whom now think I need help.
David Grossman – oh, the irony! – has gone straight for the shock jugular in ensuring he’s heard on the growing number of catch shots online involving young women in swimsuits. Some of the words are NSFW and I’m assuming the call on the confederate flag bikini was made before last weekend’s goings-on in Charlottesville, but his point is heartfelt and articulately argued.
“I’m not saying it’s wrong to appreciate the female form or take a wild ride on the interwebs for spankable material. But that’s called Pornhub, not Instagram. For the women out there who really fish, who like many men have devoted their lives and careers to our quirky pursuit, it kinda sucks to be reduced to likes on social media when professional fly fishing opportunities arise. Sponsorship deals, ambassador programs and advertising seem to be leaning towards likeability over substance, and the women who aren’t willing to fish a flat in a g-string for the sole reason of revving our tiny lizard brains are being left out.”
Occasionally, this frontier presents itself when I’m considering re-blogs to the Trout Fisherman tumblr page, but I guess I’ll just carry on applying the same acid test. If I suspect that the fish and its procurement were not the principal drivers behind the image in question, it won’t make the cut.
Disregarding all photos of women anglers not clad in unisex waders and fleeces, after all, feels like it would be a different kind of unfairness.